Why Getting New Leads Is The Most Important Part Of Marketing

What area of your business are you putting all of your focus on? If you said “getting more new customers”, then you are half-way there. A better answer would be “getting more new leads to put into my marketing process”. There’s a strong difference between the two, but we’re going to focus on getting prospects and leads into the marketing process.

The hardest part about marketing is that it’s tough to get a lead. To get about at least 100 offline leads per month, you would have to run a full page ad in a magazine or run a display ad for a long time. Accompany this by the fact that you’re probably not a master copywriter, and you could have a problem on your hands.

If you have the money, I would say invest about $10,000 to hire a master copywriter to write your ads and direct mail pieces. These copywriters are skilled in the area of understanding your niche, what it is that your prospects are looking for- and then creating a pitch that seems like the ultimate solution to their problem.

But if you don’t want to hire a copywriter, you can do it yourself. The first place to start is with a swipe file. A “swipe file” is simply a collection of winning ads and sales letters that you can look over whenever you need copywriting ideas. If I were you, I would start here and hand write all of the sales letters in your swipe file.

This will give you a good indication of what the copywriter was thinking, and their impressions will more than likely be your impressions, and you can use this frame of mind when developing your ads and sales letters.

Once you’ve written your first ad and direct mail sales letter, it’s time to put them into action. Run it in your newspaper, yellow pages, internet, or even a magazine to see how well the marketing piece is doing for you. Don’t promote yourself or your services – stay focused on the main issue that your prospects are facing in their lives right now.

Once you’ve discovered what it is that your prospects are desperate for, culminate your efforts into leading them to a phone number to call or a website where they can enter their contact details.

You want to run your ad all over the place (especially if it’s working) so that you can get a large pool of prospects and customers. You should be excited about this, because a large pool of prospects are the group of people who will spend money with you when they’re ready to make a purchasing decision.

You see a constant stream of new prospects will keep your business alive and thriving – and I’m sure this is what you’re looking for. Nothing happens until you get a lead – so remember that. If you want to see your business thrive and is alive and kicking, generate a lead first, and then follow up on them for more information.

Good luck with making your lead generation efforts work for you.

Why Getting New Leads Is The Most Important Part Of Marketing

What area of your business are you putting all of your focus on? If you said “getting more new customers”, then you are half-way there. A better answer would be “getting more new leads to put into my marketing process”. There’s a strong difference between the two, but we’re going to focus on getting prospects and leads into the marketing process.

The hardest part about marketing is that it’s tough to get a lead. To get about at least 100 offline leads per month, you would have to run a full page ad in a magazine or run a display ad for a long time. Accompany this by the fact that you’re probably not a master copywriter, and you could have a problem on your hands.

If you have the money, I would say invest about $10,000 to hire a master copywriter to write your ads and direct mail pieces. These copywriters are skilled in the area of understanding your niche, what it is that your prospects are looking for- and then creating a pitch that seems like the ultimate solution to their problem.

But if you don’t want to hire a copywriter, you can do it yourself. The first place to start is with a swipe file. A “swipe file” is simply a collection of winning ads and sales letters that you can look over whenever you need copywriting ideas. If I were you, I would start here and hand write all of the sales letters in your swipe file.

This will give you a good indication of what the copywriter was thinking, and their impressions will more than likely be your impressions, and you can use this frame of mind when developing your ads and sales letters.

Once you’ve written your first ad and direct mail sales letter, it’s time to put them into action. Run it in your newspaper, yellow pages, internet, or even a magazine to see how well the marketing piece is doing for you. Don’t promote yourself or your services – stay focused on the main issue that your prospects are facing in their lives right now.

Once you’ve discovered what it is that your prospects are desperate for, culminate your efforts into leading them to a phone number to call or a website where they can enter their contact details.

You want to run your ad all over the place (especially if it’s working) so that you can get a large pool of prospects and customers. You should be excited about this, because a large pool of prospects are the group of people who will spend money with you when they’re ready to make a purchasing decision.

You see a constant stream of new prospects will keep your business alive and thriving – and I’m sure this is what you’re looking for. Nothing happens until you get a lead – so remember that. If you want to see your business thrive and is alive and kicking, generate a lead first, and then follow up on them for more information.

Good luck with making your lead generation efforts work for you.

Niche Marketing Explained – Understanding All About Niche Marketing

What exactly is niche marketing?

Niche marketing is marketing to a select group of potential customers inside a much larger customer base. This is often done because there is a need that is not being addressed by providers who target the larger customer base. In other words, there is a demand for something that isn’t being supplied. If you can satisfy that demand, you have a potential market waiting to pay you for what you can offer them.

The Internet Marketing niche has many sub-niches

For example, inside the target market of Internet marketing, there are many niches, including search engine marketing, PPC marketing, Google AdWords, article marketing, bum marketing, and more. Those who write eBooks on just Internet marketing don’t directly address these niches.

You could further refine those to include even more specific niche markets. For example, you could fill the niche market of PPC marketers who just use Google AdWords or just use Yahoo Search Marketing, etc.

As these niche markets have grown, so have their desire for information and resources that they can directly use for their businesses, which are not satisfied by those who just target the large Internet marketing market. Those businesses that primarily focus on article marketing are not going to be very interested in PPC marketing, just like those who primarily use Google AdWords are not going to be very interested in article marketing.

That’s why there are marketers who market directly to niches – they can better satisfy what those niche customers are asking for because those niche marketers directly address the problems facing the niche target markets.

The over saturation of a niche

Niche marketing has become one of the primary ways to market over the last few years because many are starting to realize that Internet marketing is becoming over saturated with Internet marketers and their products. This makes it much harder to earn profit from the large Internet marketing market. Those who are new to the Internet marketing world will have an even harder time breaking through into the Internet marketing market because there are many established Internet marketers who have very loyal customer bases that trust those specific marketers and their products.

New Internet marketers can better compete or even dominate a niche because there is little to no competition in that niche. The more you can target a specific niche, the better the chance you will have of carving out a profitable piece of that niche and/or even becoming the main provider to that niche. This is how new Internet marketers especially can make it big online.

Niches can be discovered in just about every market

Many Internet marketers make nice sums of income online by targeting different niches, some not even related to each other. They’ll do the necessary research to determine whether a profitable niche market exists for a product/service they can supply, select a domain name, build a website, and start marketing it to the niche target market.

However, niches don’t have to deal directly with marketing. Niches can be carved out of almost any possible market, whether it would be dogs, cats, plants, electronics, writing, cars, etc.

For instance, talking about electronics, you can have niches that involve computers, stereo systems, televisions, MP3 players, DVD players, etc. Furthermore, you can narrow those niches down even further; for computers, you could have desktops and laptops. You could break those down even further – with laptops, for instance, you could have whether they utilize Centrino technology or not, as well as what computer brand they use and what processor powers them.

You can also limit niches to other factors involving the target market, such as age, occupation, income, place of residence, etc.

For instance, you can target teenagers who want MP3 players. You can make your offer more appealing to that market by including free music downloads of the most popular young artists today when they purchase the MP3 player from you.

Research your way to discover new niches

As you can see, virtually any market can be broken down into smaller markets, or niches, by way of the product, the target market, or both. The key is to finding out what needs are not being satisfied by companies and websites that are already out there and then providing a valuable offer that that niche target market will be eager to purchase. With an almost unlimited number of niche markets, and more appearing every day, niche marketing will likely not become saturated anytime soon.