Direct Mail Marketing to Get an Initiative on the Ballot

One of the best uses for direct mail marketing in those little coupon packages, which go out that are sent said to people in certain ZIP codes is to use them to educate the voters on initiatives which are on the upcoming ballot. Often ballot measures and initiatives are reinforced in a voter’s mind through direct mail marketing. Although this can get rather expensive due to the price of stamps, even if you have volunteers stuffing envelopes and putting on the labels.

The reason they should use coupon mail out packages is that the cost is divided by the number of units that are in the package and because there are so many other potentially worthy coupons this means the person opening it will go through each card to see what it says. This helps break the letter opener barrier and is why direct mail marketing coupon packages work so good to educate voters on initiatives that are on the ballot.

This is not to say the direct-mail marketing campaigns with single letter envelopes and request for donations for the cause or volunteers is not also a good idea. That makes sense also along with public service announcements on the radio. However, if you are considering educating a voter and trying to get a ballot measure of passed then perhaps you should look at direct-mail marketing coupon packages as well. Please, think on this in 2006.

How To Become Successful Through Affiliate Marketing

Affiliate Marketing is very profitable for those who know what they are doing. This particular area of Internet Marketing is always expanding with new products and services that can be sold easily to new clients or marketed directly to your email lists. Below you will find some tips and tricks that might help you enjoy success as an Affiliate Marketer.

  • Write a newsletter. Ensure that it is written well so that it will immediately capture the readers attention. This will increase the chances that the visitor to your site will want to join your email list.
  • Write an e-book on the aspects of your market niche and post to document-sharing sites. This helps highlight your expertise and attract those that are searching for information that is similar to the content on your website. Do not forget to incorporate your site through your content.
  • One of the most important qualities of affiliate marketing is that the information on your website must be up-to-date and relevant. Good affiliate programs will provide you with new marketing material, resources and advertisements that are more user-friendly and appealing to users.
  • Don’t count on just a few affiliate products to provide you with an ongoing source of steady income. It is a good idea to start with one or two products that resonate with you or that you are passionate about and once you begin to see results, start growing by adding new programs or products to promote from various places like Clickbank or Commission Junction. A varied foundation of affiliates will prevent you from losing money in the event you choose to stop promoting a specific product or the program you are promoting no longer exists.
  • Only market as many affiliate products as you are comfortable managing
  • Another great tip is to create a hard deadline for your customers to buy certain affiliate products. If your visitors see there is a purchasing deadline, it may give them a push to purchase it. This extra push can be a terrific way to increase the volume of sales.
  • Making your content of your website readable can boost profits in a big way, by making it easier for anyone to read your site. This is even more vital if you are dealing with older individuals.
  • Make sure that your reviews are as specific and detailed as possible to give reader the information they need to make a purchase.
  • You should always be honest with your business dealings with affiliate internet marketing. Your potential customers will feel better and be more prone to click your links when you inform them the reason why you like to include affiliate marketing.

Contrary to popular opinion, affiliate marketing can be a simple process. There is work that has to be put in, but your website will certainly benefit from it, as a result. Consider which of the tips you find to be the most helpful as you develop a coherent approach to affiliate marketing.

Why Getting New Leads Is The Most Important Part Of Marketing

What area of your business are you putting all of your focus on? If you said “getting more new customers”, then you are half-way there. A better answer would be “getting more new leads to put into my marketing process”. There’s a strong difference between the two, but we’re going to focus on getting prospects and leads into the marketing process.

The hardest part about marketing is that it’s tough to get a lead. To get about at least 100 offline leads per month, you would have to run a full page ad in a magazine or run a display ad for a long time. Accompany this by the fact that you’re probably not a master copywriter, and you could have a problem on your hands.

If you have the money, I would say invest about $10,000 to hire a master copywriter to write your ads and direct mail pieces. These copywriters are skilled in the area of understanding your niche, what it is that your prospects are looking for- and then creating a pitch that seems like the ultimate solution to their problem.

But if you don’t want to hire a copywriter, you can do it yourself. The first place to start is with a swipe file. A “swipe file” is simply a collection of winning ads and sales letters that you can look over whenever you need copywriting ideas. If I were you, I would start here and hand write all of the sales letters in your swipe file.

This will give you a good indication of what the copywriter was thinking, and their impressions will more than likely be your impressions, and you can use this frame of mind when developing your ads and sales letters.

Once you’ve written your first ad and direct mail sales letter, it’s time to put them into action. Run it in your newspaper, yellow pages, internet, or even a magazine to see how well the marketing piece is doing for you. Don’t promote yourself or your services – stay focused on the main issue that your prospects are facing in their lives right now.

Once you’ve discovered what it is that your prospects are desperate for, culminate your efforts into leading them to a phone number to call or a website where they can enter their contact details.

You want to run your ad all over the place (especially if it’s working) so that you can get a large pool of prospects and customers. You should be excited about this, because a large pool of prospects are the group of people who will spend money with you when they’re ready to make a purchasing decision.

You see a constant stream of new prospects will keep your business alive and thriving – and I’m sure this is what you’re looking for. Nothing happens until you get a lead – so remember that. If you want to see your business thrive and is alive and kicking, generate a lead first, and then follow up on them for more information.

Good luck with making your lead generation efforts work for you.