Five Biggest Marketing Design Mistakes

The job of marketers is to get the company sales message to the right people and to make it as easy as possible for those people to read, understand and act on the message.

The language used in the marketing communication is very important. It should focus on the benefits a product or service brings to the user and those benefits should be clearly presented in headlines and subheads, then supported by compelling bullets and body copy. Finally, there should be a strong call to action that clearly tells the prospective customer why they should respond now and how to respond — visit a location, call, fax, download educational content or any other option.

How that copy is presented visually, however, also has impact on whether or not it is read.

To eliminate as many barriers as possible to getting your message read and acted upon, follow these five TESTED design rules:

Never reverse body copy (online or off) out of a dark background. It reduces readability by over 30%. Web pages, ads, fliers or mailers with all-black backgrounds and light copy are the worst. Reversed headlines are OK, but not body copy. Dark type against a light or white background is the most readable.
Never treat copy as purely a design element. Words laid out in a cute shape or design manner are unreadable. Yes, you want your design to reflect your business brand and style, but the purpose of marketing design is to make the message as inviting and readable as possible.
Use pictures whenever possible. Pictures of people are the best. Using people on your online or offline marketing materials makes your business look human and add a level of comfort to those thinking about responding to your offer. A visual that directly supports what you are saying makes your message stronger.
Keep lines of text short from left to right. The eye moving across a computer screen or printed page from left to right can easily lose its place. The harder you make people work to read your message, the faster those people will stop reading and move on. In fact, in email, experts say the rule is to put no more than 70 characters, including spaces, on a single line.
Don’t hide your call to action. Presenting links online is pretty easy. But if you want a response to your printed material – letters, fliers, sales sheets, and brochures – make your call to action prominent and clear. Prospects need to see the 800 numbers, URLs and/or email address or street address quickly and clearly so that they know instantly what you want them to do.

A Truck Rental can Help Cut the Cost for Moving

Moving can be a tedious activity if you don’t know how to do it. It can also be stressful if you don’t know the kind of truck rental to hire when moving. It is essential to know that different kinds of truck rentals are specific for each purpose. Truck rental prices also differ based on various determining factors. So, it is best to know the type of truck hire to use as this will help reduce cost.

Truck rental service is safe as they employ professional movers to move heavy furniture and lifting heavy objects. It is the best option to ensure that your furniture and appliances are handled adequately. This article will consider how truck rental services can help you cut moving costs.

What to Consider when Hiring a Moving Truck
When hire a moving truck, there are different factors to consider: the timing, location, and size. Most times, the problem lies in demand for truck rentals, and when this happens, there will be a hike in prices. You must know what season is best for hiring, saving you cost.

Location
If you want a budget-friendly cost, another factor to consider is the location. It will require you to search for hiring companies closer to your place of residence. Price ranges also vary from company to company, and it is advisable to seek other options and settle for the most affordable. The cost is dependent on the distance of your move from the point of pick-up and drop-off location. Some companies charge per mile while others don’t, so it’s important to know whatever choice is best suitable and affordable.

Size
It’s imperative you know the furniture and appliances to be transported. It enables you to see the size of the truck rental to hire. How do I go about it? You don’t have to worry! Most hiring companies send out representatives to inspect the things that need to be transported in selecting the best suitable.

Choosing the right truck size is essential to save you from making the wrong choices. When you have more things to move, using a smaller truck will cost you more as you will be charged for the double journey. Likewise, hiring a large truck is hired when not necessary. But in most cases, it is preferable to have enough space than limited space because this is the surest way of accommodating all your pieces of stuff.

Saving Cost with Truck Rental

The best way to save costs is to move smaller items in a moving van and heavy and delicate items in moving truck hire. This cost-effective method should be employed if you have a budget.

The essence of hiring a truck rental is to save cost; therefore, you must avoid any extra charges that may result due to poor preparation and planning. It is also essential to know that when renting a truck, you must pay attention to the gas gauge and make sure to fill it up at that exact point or higher before returning it, as this could attract extra charges.

Conclusion
Moving can be a tedious process if there is no plan. It would be best to have a concrete plan when you decide to move. Wherever location you may be moving to, it’s best to hire a truck rental service as this helps to save cost. There are different options for hiring a truck rental; you must choose the most suitable but budget-friendly.

5 Tips To Consider When Setting Up a Dental Marketing Plan

Dental marketing can be a challenge at first for those who are trying to incorporate the most modern marketing techniques into a practice, especially when most dentists do not have any marketing backgrounds.

Here are 5 tips to consider when incorporating and investing money into a dental marketing plan:

1. Do NOT do what everyone else is doing.

In my consulting meetings with dentists, I ask the team to write down 3 things that you do differently than every other practice, and it turns out that everybody is writing down the same things.

You need to be different and address areas of the market where nobody else is investing, so keep that in mind when spending on marketing.

2. Generic website and SEO companies may not always be the solution.

Many SEO and website design companies are charging and arm and a leg to get dental offices to invest in their services. And then they just use a standard template, with similar pictures as other offices, utilizing the same SEO standards as every other practice in your area.

Everyone can not be #1 on Google for the same search term, so you have to be realistic in your expectations to get traffic from the SEO companies.

3. Just because you rank #1 in certain SEO terms, it doesn’t mean that people are searching for that.

For instance, if your SEO company says that you rank #1 for the term “Seattle Dental Office,” and you check with the search results and find that less than 100 people per month are searching for that term, it might not be a good term to rank for.

The key is to rank high for terms that people are actually searching for, so make sure you check to see a print out list of which are the highest searched terms for the service that you provide.

4. Social media marketing can work, but can be costly if done improperly.

Facebook ads are great, but you need to set limits for your spending and make sure you see the return on investment.

5. Direct mail is NOT dead, despite what the SEO companies tell you.

Yes, most people are online right now, but make sure you get multiple opinions on a dental marketing plan before you dive in and invest.

You should also consider not putting all your eggs into 1 basket – if you invest in online dental marketing, also make sure you spend some money on direct mail pieces.

Things like postcards, hand-written envelopes, and special “out-of-the-ordinary” packaging works best and has a great response and return on investment!