The Basics of Article Marketing – Getting Started

Article marketing is both the easiest thing in the world to accomplish and the hardest thing to accomplish for some people. Why? Because, although the process is simple, it is also hard work. I won’t lie to you and tell you that you only have to work for 2 hours a day on some tropical island and you can be a millionaire. Internet marketing is work. It is simple enough for almost anyone to do, but you have to put in the time and effort to see results. So, if you are looking for a get rich quick scheme, you are in the wrong place.

So, here is the process of how an article marketing campaign would look from start to finish, in very basic terms.

Pick a product you want to sell. Products are easily found at places like Clickbank, Commission Junction, Linkshare or any independent business with an affiliate program, such as Amazon or Walmart.
Research keywords for the product you are going to sell. This is one of the most important and yet misunderstood topics for all article marketers. If you truly want to be successful, you have to know who your market is a reach them directly.
Buy a domain name.
Create a landing page. As and example, you can create free pages at Squidoo, WordPress or HubPages.
Submit your landing page to search engines such as Google, MSN and Yahoo.
Submit your landing page to social bookmarking sites and blogs. This is mainly for backlinking purposes and is what will get your landing page and articles up to the top of search engine listings.
Ping your landing page. Very simple at places such as Pingomatic or Pingler.
Write 10 articles and submit them to EzineArticles.
Use the author resource box on EzineArticles to add links to your landing page. You are allowed 2 links in the resource box and you should use both of them to direct people to your site.
Submit your author bio page to RSS feeds. Very simple process that will update every time you submit new articles under the same name.
When the articles are accepted at EzineArticles, bookmark and ping each article.
Submit each article to other article directories.
Keep in mind that this list is a basic process. Every article marketer may do things slightly different, and still be extremely profitable. For example, some will swear by using linkwheels, while others say they are useless because Google can recognize them.

How much would it cost to get started?

Nothing. That is the beauty of article marketing. It is a completely free process. Everything that you might need to help you is free if you look for it. Once you start bringing in some money and can afford it, there are some tools that will save you some time. This is extremely valuable in article marketing because in this business, time is money. How much you can accomplish or write in a day is a direct reflection on how you will do financially.

Why Getting New Leads Is The Most Important Part Of Marketing

What area of your business are you putting all of your focus on? If you said “getting more new customers”, then you are half-way there. A better answer would be “getting more new leads to put into my marketing process”. There’s a strong difference between the two, but we’re going to focus on getting prospects and leads into the marketing process.

The hardest part about marketing is that it’s tough to get a lead. To get about at least 100 offline leads per month, you would have to run a full page ad in a magazine or run a display ad for a long time. Accompany this by the fact that you’re probably not a master copywriter, and you could have a problem on your hands.

If you have the money, I would say invest about $10,000 to hire a master copywriter to write your ads and direct mail pieces. These copywriters are skilled in the area of understanding your niche, what it is that your prospects are looking for- and then creating a pitch that seems like the ultimate solution to their problem.

But if you don’t want to hire a copywriter, you can do it yourself. The first place to start is with a swipe file. A “swipe file” is simply a collection of winning ads and sales letters that you can look over whenever you need copywriting ideas. If I were you, I would start here and hand write all of the sales letters in your swipe file.

This will give you a good indication of what the copywriter was thinking, and their impressions will more than likely be your impressions, and you can use this frame of mind when developing your ads and sales letters.

Once you’ve written your first ad and direct mail sales letter, it’s time to put them into action. Run it in your newspaper, yellow pages, internet, or even a magazine to see how well the marketing piece is doing for you. Don’t promote yourself or your services – stay focused on the main issue that your prospects are facing in their lives right now.

Once you’ve discovered what it is that your prospects are desperate for, culminate your efforts into leading them to a phone number to call or a website where they can enter their contact details.

You want to run your ad all over the place (especially if it’s working) so that you can get a large pool of prospects and customers. You should be excited about this, because a large pool of prospects are the group of people who will spend money with you when they’re ready to make a purchasing decision.

You see a constant stream of new prospects will keep your business alive and thriving – and I’m sure this is what you’re looking for. Nothing happens until you get a lead – so remember that. If you want to see your business thrive and is alive and kicking, generate a lead first, and then follow up on them for more information.

Good luck with making your lead generation efforts work for you.

Direct Mail Marketing to Get an Initiative on the Ballot

One of the best uses for direct mail marketing in those little coupon packages, which go out that are sent said to people in certain ZIP codes is to use them to educate the voters on initiatives which are on the upcoming ballot. Often ballot measures and initiatives are reinforced in a voter’s mind through direct mail marketing. Although this can get rather expensive due to the price of stamps, even if you have volunteers stuffing envelopes and putting on the labels.

The reason they should use coupon mail out packages is that the cost is divided by the number of units that are in the package and because there are so many other potentially worthy coupons this means the person opening it will go through each card to see what it says. This helps break the letter opener barrier and is why direct mail marketing coupon packages work so good to educate voters on initiatives that are on the ballot.

This is not to say the direct-mail marketing campaigns with single letter envelopes and request for donations for the cause or volunteers is not also a good idea. That makes sense also along with public service announcements on the radio. However, if you are considering educating a voter and trying to get a ballot measure of passed then perhaps you should look at direct-mail marketing coupon packages as well. Please, think on this in 2006.