Don’t get your fingers burnt: preventative maintenance for fire safety systems

If the recent fire at South Africa’s parliament building has taught the preventative maintenance industry anything, it’s that you can never take the risk of skipping a maintenance job. The day the fire broke out, the sprinklers weren’t activated, and the fire alarm system didn’t work. If the building’s fire safety system had been working, the local fire department would have been alerted sooner to control the fire.

It’s a cautionary tale for all preventative maintenance companies, one that illustrates why your customers’ fire safety systems should always be ready for an emergency. If your company is responsible for fire safety system maintenance and there’s a fire, your client could hold you liable. To reduce the risk of fires and fire damage, you need to stay on top of your preventative maintenance jobs.

We’ve identified some of the benefits of regular fire safety system maintenance for your customers and created an action plan your business can use to manage preventative maintenance jobs successfully.

Keep your customers’ assets and employees safe

A working fire safety system is crucial to keep your customers’ assets and employees safe. Accidents often happen when you least expect it, so your clients can’t go a day without a functioning system. A fire that’s out of control could have profound implications for your customers. Besides the potential damage to their buildings and assets, their employees may get injured. If they have to pay compensation for occupational injuries, they may hold you responsible. To avoid this, check fire safety systems regularly to make sure they’re always working.

Increase the lifespan of their assets

Regular fire safety system maintenance can increase the lifespan of your customers’ assets, protecting them from irreparable damage. With a working fire safety system in place, you can reduce the risk of damage to their office equipment and the need for them to replace assets. The system will alert the local fire department quickly, and there’ll be a better chance for you to protect their assets. It’s also crucial for your technicians to keep an accurate record of the maintenance done for clients to ensure that a thorough check is done every time.

Good for customer productivity

If there’s a fire and a customer’s safety system isn’t working, their assets may be destroyed or damaged. If this happens, there may be a loss of productivity, as their employees won’t be able to work until the building has been cleared and equipment has been replaced. If you provide an excellent preventative maintenance service, you can reduce unnecessary downtime for your customers and guarantee customer loyalty and retention.

Be prepared with a preventative maintenance plan

Keep your customers happy and make sure every fire safety system you maintain is in working condition all year round with a comprehensive preventative maintenance plan. The most effective way to implement a maintenance plan is with Preventative Maintenance Software. You can create and schedule recurring maintenance jobs and keep a record of asset maintenance to ensure every fire safety system you’re responsible for is in working order.

Grow Your Business With a Direct Marketing List

As the trends in marketing and product sales have been changing day by day, it’s completely vital for a company to update to the changing trend and develop a new trend by itself in order to sustain itself in the market for long. In this scenario, a company, which is needs to inform its customers about its new product, would need to have a separate set of people who are experts in marketing and finding their customers to inform them about the offers. While this may be time consuming, the best way would be to make use of software to make this easily possible.

More specifically, the use of direct marketing list would make the whole job of marketing the product pretty easy and effective. The only task for the company is to have the list of customers it wants to target, inform, and perform the spreading of information through emails or sms. Direct marketing list would help a company to have the full customer base with their hand so that they would be able to sustain their place with their own customers in the event of recession or slow down. Maintaining a direct marketing list would also help the company to update any changes regarding the user information and keep the whole database very much updated to easily keep track of the customers.

The availability of direct marketing list would also help the companies to easily find new customers in addition to the regular ones as the internet plays a major role in spreading the news about the company in a extensive way. There are also many social networking communities and websites wherein the company can collect details about the customers it wants to target which rightly helps in a large way to expand the business.

Apart from all these, direct marketing list would typically help the company to lessen its hard work of manual marketing and incorporate new styles and designs in their presentation and send it as a bulk mail to every customer it wants to target. In this way, spreading the information would no longer be a difficult task for the companies, which maintain a mailing list to forward the information to all the customers.

Direct marketing list also eliminates the complete dependency of the company on the other modes of marketing their product, which would anyway involve loss of money. In this way, it would rather help the company in a much better way to advertise and earn money simultaneously without the need for investing money. The only task for a company would be to maintain the marketing list in such a way that each and every information is being updated and the customer database is precise. There should not be any redundant information, which would lead to multiple copies of the message to a single customer that would spoil the whole plan, as the customer would get irritated. In this way, direct mailing list helps a company to expand its business with no loss of money.

How You Can Market and Build Your Business Online by Utilizing Certain Internet Marketing Tools

In today’s world of business, the internet is a powerful medium of marketing, advertising and building a customer base.

At present even home based businesses have their own websites and use the internet extensively to market their products. Naturally, large multinational companies use the internet to inform customers of their goods and services.

By advertising online, and if you do it correctly, you build a list of potential customers. Once you have a list of potential customers, you can start to communicate to them directly to market your products and services. It is called direct marketing.

The difference between normal marketing and direct marketing is that direct marketing communicates directly to the customer, without the intervention of any other medium. This is usually done by distributing flyers, teasers and sending letters. Online direct marketing is when this process is carried out through the internet. But in online direct marketing, instead of sending letters, companies use e-mails to market their products.

One of the most common methods of online direct marketing is e-mail. But there are some things that should be taken into careful consideration when you design your e-mail. The first thing to do is to make your e-mail interesting. If your e-mail is of the sort where the customer is tempted to delete it before reading to the end, then your online direct marketing campaign might not bring the amount of success that you hoped for. Make sure that your e-mail is interesting, informative and simple. It is never a good idea to play mind games with your customer. Keep in mind that your goal is to merely make the customer interested in your product and not to check his intelligence.

Another mistake that many people make when designing e-mails for online direct marketing campaigns is to cram it with information. While it is true that you have to give as much information as possible on your product to the customer, cramming it all into an e-mail might not be the right way of approaching the issue.

Your e-mail should be made in such a way so as to lure the customer to your website. Once you get the customer to visit your website you have the ability to impress him with all the goods and services that your company offers in a simple and less disorganized manner.

As more and more people are being reachable through the web, it makes perfect sense to sell a certain product or service, or even lifestyles, to target audiences through this medium. Most businesses now also own a website. Initially with the advent of the internet age, these websites functioned purely as an information source. Now however they have gone a step beyond by directly marketing to their customer base. In fact with each passing day it is becoming increasingly difficult to assess if a website is there to provide mere information with regards to a company or if the information therein is facilitating and generating business.

An online marketing business will feature a website that draws in customers who want to buy or sell a product or service. Alternately an online marketing business can also be an affiliated marketing business that seeks to sell products or services belonging to numerous other individuals or firms for a commission. Both such examples are strong examples of an online marketing business.

The advantages of an online marketing business are numerous but key amongst them is the cost factor. Conventionally businesses used to promote their goods and services through traditional advertising mediums which are both costly and don’t always reach the bulk of the intended audiences. Online marketing businesses by nature of how they operate and the flexibility of the internet can target and identify the exact target audience, thereby enjoying a higher chance of generating business.

An online marketing business also has the opportunity to reach beyond border and cater to the entire world.