The Basics of Article Marketing – Getting Started

Article marketing is both the easiest thing in the world to accomplish and the hardest thing to accomplish for some people. Why? Because, although the process is simple, it is also hard work. I won’t lie to you and tell you that you only have to work for 2 hours a day on some tropical island and you can be a millionaire. Internet marketing is work. It is simple enough for almost anyone to do, but you have to put in the time and effort to see results. So, if you are looking for a get rich quick scheme, you are in the wrong place.

So, here is the process of how an article marketing campaign would look from start to finish, in very basic terms.

Pick a product you want to sell. Products are easily found at places like Clickbank, Commission Junction, Linkshare or any independent business with an affiliate program, such as Amazon or Walmart.
Research keywords for the product you are going to sell. This is one of the most important and yet misunderstood topics for all article marketers. If you truly want to be successful, you have to know who your market is a reach them directly.
Buy a domain name.
Create a landing page. As and example, you can create free pages at Squidoo, WordPress or HubPages.
Submit your landing page to search engines such as Google, MSN and Yahoo.
Submit your landing page to social bookmarking sites and blogs. This is mainly for backlinking purposes and is what will get your landing page and articles up to the top of search engine listings.
Ping your landing page. Very simple at places such as Pingomatic or Pingler.
Write 10 articles and submit them to EzineArticles.
Use the author resource box on EzineArticles to add links to your landing page. You are allowed 2 links in the resource box and you should use both of them to direct people to your site.
Submit your author bio page to RSS feeds. Very simple process that will update every time you submit new articles under the same name.
When the articles are accepted at EzineArticles, bookmark and ping each article.
Submit each article to other article directories.
Keep in mind that this list is a basic process. Every article marketer may do things slightly different, and still be extremely profitable. For example, some will swear by using linkwheels, while others say they are useless because Google can recognize them.

How much would it cost to get started?

Nothing. That is the beauty of article marketing. It is a completely free process. Everything that you might need to help you is free if you look for it. Once you start bringing in some money and can afford it, there are some tools that will save you some time. This is extremely valuable in article marketing because in this business, time is money. How much you can accomplish or write in a day is a direct reflection on how you will do financially.

Don’t get your fingers burnt: preventative maintenance for fire safety systems

If the recent fire at South Africa’s parliament building has taught the preventative maintenance industry anything, it’s that you can never take the risk of skipping a maintenance job. The day the fire broke out, the sprinklers weren’t activated, and the fire alarm system didn’t work. If the building’s fire safety system had been working, the local fire department would have been alerted sooner to control the fire.

It’s a cautionary tale for all preventative maintenance companies, one that illustrates why your customers’ fire safety systems should always be ready for an emergency. If your company is responsible for fire safety system maintenance and there’s a fire, your client could hold you liable. To reduce the risk of fires and fire damage, you need to stay on top of your preventative maintenance jobs.

We’ve identified some of the benefits of regular fire safety system maintenance for your customers and created an action plan your business can use to manage preventative maintenance jobs successfully.

Keep your customers’ assets and employees safe

A working fire safety system is crucial to keep your customers’ assets and employees safe. Accidents often happen when you least expect it, so your clients can’t go a day without a functioning system. A fire that’s out of control could have profound implications for your customers. Besides the potential damage to their buildings and assets, their employees may get injured. If they have to pay compensation for occupational injuries, they may hold you responsible. To avoid this, check fire safety systems regularly to make sure they’re always working.

Increase the lifespan of their assets

Regular fire safety system maintenance can increase the lifespan of your customers’ assets, protecting them from irreparable damage. With a working fire safety system in place, you can reduce the risk of damage to their office equipment and the need for them to replace assets. The system will alert the local fire department quickly, and there’ll be a better chance for you to protect their assets. It’s also crucial for your technicians to keep an accurate record of the maintenance done for clients to ensure that a thorough check is done every time.

Good for customer productivity

If there’s a fire and a customer’s safety system isn’t working, their assets may be destroyed or damaged. If this happens, there may be a loss of productivity, as their employees won’t be able to work until the building has been cleared and equipment has been replaced. If you provide an excellent preventative maintenance service, you can reduce unnecessary downtime for your customers and guarantee customer loyalty and retention.

Be prepared with a preventative maintenance plan

Keep your customers happy and make sure every fire safety system you maintain is in working condition all year round with a comprehensive preventative maintenance plan. The most effective way to implement a maintenance plan is with Preventative Maintenance Software. You can create and schedule recurring maintenance jobs and keep a record of asset maintenance to ensure every fire safety system you’re responsible for is in working order.

How You Can Market and Build Your Business Online by Utilizing Certain Internet Marketing Tools

In today’s world of business, the internet is a powerful medium of marketing, advertising and building a customer base.

At present even home based businesses have their own websites and use the internet extensively to market their products. Naturally, large multinational companies use the internet to inform customers of their goods and services.

By advertising online, and if you do it correctly, you build a list of potential customers. Once you have a list of potential customers, you can start to communicate to them directly to market your products and services. It is called direct marketing.

The difference between normal marketing and direct marketing is that direct marketing communicates directly to the customer, without the intervention of any other medium. This is usually done by distributing flyers, teasers and sending letters. Online direct marketing is when this process is carried out through the internet. But in online direct marketing, instead of sending letters, companies use e-mails to market their products.

One of the most common methods of online direct marketing is e-mail. But there are some things that should be taken into careful consideration when you design your e-mail. The first thing to do is to make your e-mail interesting. If your e-mail is of the sort where the customer is tempted to delete it before reading to the end, then your online direct marketing campaign might not bring the amount of success that you hoped for. Make sure that your e-mail is interesting, informative and simple. It is never a good idea to play mind games with your customer. Keep in mind that your goal is to merely make the customer interested in your product and not to check his intelligence.

Another mistake that many people make when designing e-mails for online direct marketing campaigns is to cram it with information. While it is true that you have to give as much information as possible on your product to the customer, cramming it all into an e-mail might not be the right way of approaching the issue.

Your e-mail should be made in such a way so as to lure the customer to your website. Once you get the customer to visit your website you have the ability to impress him with all the goods and services that your company offers in a simple and less disorganized manner.

As more and more people are being reachable through the web, it makes perfect sense to sell a certain product or service, or even lifestyles, to target audiences through this medium. Most businesses now also own a website. Initially with the advent of the internet age, these websites functioned purely as an information source. Now however they have gone a step beyond by directly marketing to their customer base. In fact with each passing day it is becoming increasingly difficult to assess if a website is there to provide mere information with regards to a company or if the information therein is facilitating and generating business.

An online marketing business will feature a website that draws in customers who want to buy or sell a product or service. Alternately an online marketing business can also be an affiliated marketing business that seeks to sell products or services belonging to numerous other individuals or firms for a commission. Both such examples are strong examples of an online marketing business.

The advantages of an online marketing business are numerous but key amongst them is the cost factor. Conventionally businesses used to promote their goods and services through traditional advertising mediums which are both costly and don’t always reach the bulk of the intended audiences. Online marketing businesses by nature of how they operate and the flexibility of the internet can target and identify the exact target audience, thereby enjoying a higher chance of generating business.

An online marketing business also has the opportunity to reach beyond border and cater to the entire world.