Niche Marketing Explained – Understanding All About Niche Marketing

What exactly is niche marketing?

Niche marketing is marketing to a select group of potential customers inside a much larger customer base. This is often done because there is a need that is not being addressed by providers who target the larger customer base. In other words, there is a demand for something that isn’t being supplied. If you can satisfy that demand, you have a potential market waiting to pay you for what you can offer them.

The Internet Marketing niche has many sub-niches

For example, inside the target market of Internet marketing, there are many niches, including search engine marketing, PPC marketing, Google AdWords, article marketing, bum marketing, and more. Those who write eBooks on just Internet marketing don’t directly address these niches.

You could further refine those to include even more specific niche markets. For example, you could fill the niche market of PPC marketers who just use Google AdWords or just use Yahoo Search Marketing, etc.

As these niche markets have grown, so have their desire for information and resources that they can directly use for their businesses, which are not satisfied by those who just target the large Internet marketing market. Those businesses that primarily focus on article marketing are not going to be very interested in PPC marketing, just like those who primarily use Google AdWords are not going to be very interested in article marketing.

That’s why there are marketers who market directly to niches – they can better satisfy what those niche customers are asking for because those niche marketers directly address the problems facing the niche target markets.

The over saturation of a niche

Niche marketing has become one of the primary ways to market over the last few years because many are starting to realize that Internet marketing is becoming over saturated with Internet marketers and their products. This makes it much harder to earn profit from the large Internet marketing market. Those who are new to the Internet marketing world will have an even harder time breaking through into the Internet marketing market because there are many established Internet marketers who have very loyal customer bases that trust those specific marketers and their products.

New Internet marketers can better compete or even dominate a niche because there is little to no competition in that niche. The more you can target a specific niche, the better the chance you will have of carving out a profitable piece of that niche and/or even becoming the main provider to that niche. This is how new Internet marketers especially can make it big online.

Niches can be discovered in just about every market

Many Internet marketers make nice sums of income online by targeting different niches, some not even related to each other. They’ll do the necessary research to determine whether a profitable niche market exists for a product/service they can supply, select a domain name, build a website, and start marketing it to the niche target market.

However, niches don’t have to deal directly with marketing. Niches can be carved out of almost any possible market, whether it would be dogs, cats, plants, electronics, writing, cars, etc.

For instance, talking about electronics, you can have niches that involve computers, stereo systems, televisions, MP3 players, DVD players, etc. Furthermore, you can narrow those niches down even further; for computers, you could have desktops and laptops. You could break those down even further – with laptops, for instance, you could have whether they utilize Centrino technology or not, as well as what computer brand they use and what processor powers them.

You can also limit niches to other factors involving the target market, such as age, occupation, income, place of residence, etc.

For instance, you can target teenagers who want MP3 players. You can make your offer more appealing to that market by including free music downloads of the most popular young artists today when they purchase the MP3 player from you.

Research your way to discover new niches

As you can see, virtually any market can be broken down into smaller markets, or niches, by way of the product, the target market, or both. The key is to finding out what needs are not being satisfied by companies and websites that are already out there and then providing a valuable offer that that niche target market will be eager to purchase. With an almost unlimited number of niche markets, and more appearing every day, niche marketing will likely not become saturated anytime soon.

How To Become Successful Through Affiliate Marketing

Affiliate Marketing is very profitable for those who know what they are doing. This particular area of Internet Marketing is always expanding with new products and services that can be sold easily to new clients or marketed directly to your email lists. Below you will find some tips and tricks that might help you enjoy success as an Affiliate Marketer.

  • Write a newsletter. Ensure that it is written well so that it will immediately capture the readers attention. This will increase the chances that the visitor to your site will want to join your email list.
  • Write an e-book on the aspects of your market niche and post to document-sharing sites. This helps highlight your expertise and attract those that are searching for information that is similar to the content on your website. Do not forget to incorporate your site through your content.
  • One of the most important qualities of affiliate marketing is that the information on your website must be up-to-date and relevant. Good affiliate programs will provide you with new marketing material, resources and advertisements that are more user-friendly and appealing to users.
  • Don’t count on just a few affiliate products to provide you with an ongoing source of steady income. It is a good idea to start with one or two products that resonate with you or that you are passionate about and once you begin to see results, start growing by adding new programs or products to promote from various places like Clickbank or Commission Junction. A varied foundation of affiliates will prevent you from losing money in the event you choose to stop promoting a specific product or the program you are promoting no longer exists.
  • Only market as many affiliate products as you are comfortable managing
  • Another great tip is to create a hard deadline for your customers to buy certain affiliate products. If your visitors see there is a purchasing deadline, it may give them a push to purchase it. This extra push can be a terrific way to increase the volume of sales.
  • Making your content of your website readable can boost profits in a big way, by making it easier for anyone to read your site. This is even more vital if you are dealing with older individuals.
  • Make sure that your reviews are as specific and detailed as possible to give reader the information they need to make a purchase.
  • You should always be honest with your business dealings with affiliate internet marketing. Your potential customers will feel better and be more prone to click your links when you inform them the reason why you like to include affiliate marketing.

Contrary to popular opinion, affiliate marketing can be a simple process. There is work that has to be put in, but your website will certainly benefit from it, as a result. Consider which of the tips you find to be the most helpful as you develop a coherent approach to affiliate marketing.

Email Marketing Law

The thought of their company’s name being dragged through the courts and, even worse, newspapers puts some people off opting for email marketing. However, and rather unusually, the law is clear, simple to understand and sensible. The main legislation, the Privacy and Electronic Communications Regulations, shortened understandable to PECR, has just seven main principles.

1/ It applies when contacting individual customers using email or SMS text messages.
This is the one aspect which is certain to change as time goes by. As new form of electronic communication develop so they will be hauled into the fold of the PECR.

2/ Customers must have opted-in to receive such communication.
This is permission based marketing. The recipient must have agreed proactively to accept email marketing from you. Merely failing to untick a box is not sufficient.

3/ There must be an opt out mechanism on all communications.
Every marketing email must present a facility whereby the recipient may unsubscribe or opt out of receiving such emails.

4/ The sender must provide complete contact details.
The recipient must have sufficient information on each email to contact the company sending the email.

5/ The From box must be clear as to origin.
A trick of those who send spam emails is to disguise themselves by using a false name in the From box. A clear source would be good practice for genuine email marketing companies as the email is more likely to be opened.

6/ Applies to direct marketing emails and SMS texts.
This means that ‘domestic’ emails, such as invoices, are not included. To what degree you can pepper such emails with advertising is difficult to say.

7/ Limits the use of cookies.
Companies are obliged to clarify if cookies are used and for what purpose.

Despite this being a very brief summery of the PECR it can be seen that it is reasonable, logical and easy to adhere to. Even when you start going into more depth you will realise that the law continues in this enlightened mode. There is no excuse for non-adherence and not taking part.