The Basics of Article Marketing – Getting Started

Article marketing is both the easiest thing in the world to accomplish and the hardest thing to accomplish for some people. Why? Because, although the process is simple, it is also hard work. I won’t lie to you and tell you that you only have to work for 2 hours a day on some tropical island and you can be a millionaire. Internet marketing is work. It is simple enough for almost anyone to do, but you have to put in the time and effort to see results. So, if you are looking for a get rich quick scheme, you are in the wrong place.

So, here is the process of how an article marketing campaign would look from start to finish, in very basic terms.

Pick a product you want to sell. Products are easily found at places like Clickbank, Commission Junction, Linkshare or any independent business with an affiliate program, such as Amazon or Walmart.
Research keywords for the product you are going to sell. This is one of the most important and yet misunderstood topics for all article marketers. If you truly want to be successful, you have to know who your market is a reach them directly.
Buy a domain name.
Create a landing page. As and example, you can create free pages at Squidoo, WordPress or HubPages.
Submit your landing page to search engines such as Google, MSN and Yahoo.
Submit your landing page to social bookmarking sites and blogs. This is mainly for backlinking purposes and is what will get your landing page and articles up to the top of search engine listings.
Ping your landing page. Very simple at places such as Pingomatic or Pingler.
Write 10 articles and submit them to EzineArticles.
Use the author resource box on EzineArticles to add links to your landing page. You are allowed 2 links in the resource box and you should use both of them to direct people to your site.
Submit your author bio page to RSS feeds. Very simple process that will update every time you submit new articles under the same name.
When the articles are accepted at EzineArticles, bookmark and ping each article.
Submit each article to other article directories.
Keep in mind that this list is a basic process. Every article marketer may do things slightly different, and still be extremely profitable. For example, some will swear by using linkwheels, while others say they are useless because Google can recognize them.

How much would it cost to get started?

Nothing. That is the beauty of article marketing. It is a completely free process. Everything that you might need to help you is free if you look for it. Once you start bringing in some money and can afford it, there are some tools that will save you some time. This is extremely valuable in article marketing because in this business, time is money. How much you can accomplish or write in a day is a direct reflection on how you will do financially.

Direct Marketing

A great number has been said about direct marketing. Both advantages and disadvantages of this kind of marketing are laid out in several books or references so that people are educated. Regardless of what books or references say, one thing is very clear. Direct marketing is here to stay.

So what is the fuss all about with this kind of marketing? A lot of people already knew that this kind of strategy has existed for many years. Looking closely at its history one must fathom that this already exists for a very long time. With the prolonged existence of this kind of strategy, it serves as a testament of its success.

One of the benefits of using this kind of technique is that it can be measured statistically. Success rate can easily be quantified and that is a big help to gauge things and can aid in decision making. With this kind of data available, it would be easy to forecast and plot the next strategy so that marketing objectives will be achieved.

There are a lot of channels that this strategy could work. Direct mail, telemarketing, electronic mail and couponing are some of the channels that this strategy is being implemented. With direct mail marketing, letters are sent out via postal service to promote and do business. For telemarketing, either outbound or inbound calls are done as long as a product or services are being transacted. While for electronic mail or email as widely known, it is where the internet is used rather than the regular postal service. Couponing use coupons to advertise or promote products and service.

Of all the channels mentioned, a lot of marketers would say that email is the easiest and the most cost effective way to do. Email for one is very cheap to make. A lot of people uses email or have email access and that population of email users is too tempting to resist. The use of email is easy because with the technology nowadays almost everything is user friendly.

The only drawback that perhaps you can think of using email for marketing is the proliferation of spam emails. Spam emails are also known as junk mails which mean that these emails are being sent to many people with the same content. People are tired and weary of these kinds of mails and so most of the time they just delete it directly or put it to folders tagged as spam mails and not read it. This strategy is somewhat ineffective and only a low success rate would result on this strategy. To solve this problem, one must make an email that is personalized so that it won’t be tagged as spam mail. With this solution, the recipient will be more likely to have interest and read the email.

With all the things mentioned, it is likely to solidify the statement that direct marketing will be here for a long while. It is true that it is no longer the way it was used to be because of several channel emerged due to advancement of technology but it is still the same marketing concept.

Why Getting New Leads Is The Most Important Part Of Marketing

What area of your business are you putting all of your focus on? If you said “getting more new customers”, then you are half-way there. A better answer would be “getting more new leads to put into my marketing process”. There’s a strong difference between the two, but we’re going to focus on getting prospects and leads into the marketing process.

The hardest part about marketing is that it’s tough to get a lead. To get about at least 100 offline leads per month, you would have to run a full page ad in a magazine or run a display ad for a long time. Accompany this by the fact that you’re probably not a master copywriter, and you could have a problem on your hands.

If you have the money, I would say invest about $10,000 to hire a master copywriter to write your ads and direct mail pieces. These copywriters are skilled in the area of understanding your niche, what it is that your prospects are looking for- and then creating a pitch that seems like the ultimate solution to their problem.

But if you don’t want to hire a copywriter, you can do it yourself. The first place to start is with a swipe file. A “swipe file” is simply a collection of winning ads and sales letters that you can look over whenever you need copywriting ideas. If I were you, I would start here and hand write all of the sales letters in your swipe file.

This will give you a good indication of what the copywriter was thinking, and their impressions will more than likely be your impressions, and you can use this frame of mind when developing your ads and sales letters.

Once you’ve written your first ad and direct mail sales letter, it’s time to put them into action. Run it in your newspaper, yellow pages, internet, or even a magazine to see how well the marketing piece is doing for you. Don’t promote yourself or your services – stay focused on the main issue that your prospects are facing in their lives right now.

Once you’ve discovered what it is that your prospects are desperate for, culminate your efforts into leading them to a phone number to call or a website where they can enter their contact details.

You want to run your ad all over the place (especially if it’s working) so that you can get a large pool of prospects and customers. You should be excited about this, because a large pool of prospects are the group of people who will spend money with you when they’re ready to make a purchasing decision.

You see a constant stream of new prospects will keep your business alive and thriving – and I’m sure this is what you’re looking for. Nothing happens until you get a lead – so remember that. If you want to see your business thrive and is alive and kicking, generate a lead first, and then follow up on them for more information.

Good luck with making your lead generation efforts work for you.