Grow Your Business With a Direct Marketing List

As the trends in marketing and product sales have been changing day by day, it’s completely vital for a company to update to the changing trend and develop a new trend by itself in order to sustain itself in the market for long. In this scenario, a company, which is needs to inform its customers about its new product, would need to have a separate set of people who are experts in marketing and finding their customers to inform them about the offers. While this may be time consuming, the best way would be to make use of software to make this easily possible.

More specifically, the use of direct marketing list would make the whole job of marketing the product pretty easy and effective. The only task for the company is to have the list of customers it wants to target, inform, and perform the spreading of information through emails or sms. Direct marketing list would help a company to have the full customer base with their hand so that they would be able to sustain their place with their own customers in the event of recession or slow down. Maintaining a direct marketing list would also help the company to update any changes regarding the user information and keep the whole database very much updated to easily keep track of the customers.

The availability of direct marketing list would also help the companies to easily find new customers in addition to the regular ones as the internet plays a major role in spreading the news about the company in a extensive way. There are also many social networking communities and websites wherein the company can collect details about the customers it wants to target which rightly helps in a large way to expand the business.

Apart from all these, direct marketing list would typically help the company to lessen its hard work of manual marketing and incorporate new styles and designs in their presentation and send it as a bulk mail to every customer it wants to target. In this way, spreading the information would no longer be a difficult task for the companies, which maintain a mailing list to forward the information to all the customers.

Direct marketing list also eliminates the complete dependency of the company on the other modes of marketing their product, which would anyway involve loss of money. In this way, it would rather help the company in a much better way to advertise and earn money simultaneously without the need for investing money. The only task for a company would be to maintain the marketing list in such a way that each and every information is being updated and the customer database is precise. There should not be any redundant information, which would lead to multiple copies of the message to a single customer that would spoil the whole plan, as the customer would get irritated. In this way, direct mailing list helps a company to expand its business with no loss of money.

5 Tips To Consider When Setting Up a Dental Marketing Plan

Dental marketing can be a challenge at first for those who are trying to incorporate the most modern marketing techniques into a practice, especially when most dentists do not have any marketing backgrounds.

Here are 5 tips to consider when incorporating and investing money into a dental marketing plan:

1. Do NOT do what everyone else is doing.

In my consulting meetings with dentists, I ask the team to write down 3 things that you do differently than every other practice, and it turns out that everybody is writing down the same things.

You need to be different and address areas of the market where nobody else is investing, so keep that in mind when spending on marketing.

2. Generic website and SEO companies may not always be the solution.

Many SEO and website design companies are charging and arm and a leg to get dental offices to invest in their services. And then they just use a standard template, with similar pictures as other offices, utilizing the same SEO standards as every other practice in your area.

Everyone can not be #1 on Google for the same search term, so you have to be realistic in your expectations to get traffic from the SEO companies.

3. Just because you rank #1 in certain SEO terms, it doesn’t mean that people are searching for that.

For instance, if your SEO company says that you rank #1 for the term “Seattle Dental Office,” and you check with the search results and find that less than 100 people per month are searching for that term, it might not be a good term to rank for.

The key is to rank high for terms that people are actually searching for, so make sure you check to see a print out list of which are the highest searched terms for the service that you provide.

4. Social media marketing can work, but can be costly if done improperly.

Facebook ads are great, but you need to set limits for your spending and make sure you see the return on investment.

5. Direct mail is NOT dead, despite what the SEO companies tell you.

Yes, most people are online right now, but make sure you get multiple opinions on a dental marketing plan before you dive in and invest.

You should also consider not putting all your eggs into 1 basket – if you invest in online dental marketing, also make sure you spend some money on direct mail pieces.

Things like postcards, hand-written envelopes, and special “out-of-the-ordinary” packaging works best and has a great response and return on investment!

Different Types of Direct Marketing Lists

Direct marketing delivers your marketing message directly to a group consumers or businesses on a personalized level (such as a telephone call or via a personal email message). It’s a form of marketing that provides the recipient with a direct call to action. The following are the three main types of direct marketing.

Mailing Lists
Direct mail is one of the most common forms of direct marketing and an essential part of an integrated marketing campaign. Companies promote their products and services with a provocative mailer. Direct mail campaigns provide your prospects with a tangible piece of mail to read at their leisure. Direct mail campaigns are extremely effective and when they are personalized and customized to a specific target audience can have great response rates.

Telemarketing Lists
Telemarketing is the process of calling prospects on the phone to promote your products or services. This can be done using your own sales staff or by subcontracting out to a call center. Telemarketing is vital in creating brand recognition, building customer relationships, nurturing leads and of course, closing sales.

Even with its bad reputation, telemarketing still plays an important part of any direct marketing campaign. Telemarketing is personal and interactive, and capable of providing an immediate response. As effective as telemarketing is, you need to be sensitive to your prospects’ willingness to receiving unsolicited phone calls.

Telemarketing campaigns work best when the telemarketing lists are highly targeted, with accurate data that matches your current customer’s profiles.

Email Lists
Email marketing is an effective way of reaching out to new prospects or following up with existing customers. Email marketing is extremely versatile, and you can easily customize your marketing messages to various market segments, or for prospects in different stages of the sales funnel.

Email marketing can be used to nurture customer relationships, provide company and product information, drive website traffic and to promote direct sales. The emails can be as elaborate or as simple as needed.

Most people check their emails on a daily basis, making email a very effective marketing method for your business. However, email marketing should be used responsibly, and it is extremely important to have your customers’ consent before sending emails.

The most successful direct marketing campaign will use a mix of marketing methods. Repetition is very important in any type of marketing efforts. The more you can get yourself out in front of prospects, the greater the chance of being remembered. Try a direct mail campaign with a telemarketing follow-up or an email blast in conjunction with a direct mail campaign. A Multi-Channel campaign also allows your prospects multiple ways to communicate back to you.

Regardless of the method, the key aspect in any direct marketing campaign is the ability to target the marketing message to a specific audience. With properly defined target market, you can deliver your message directly to those who have a greater probability of purchasing from your business. This allows businesses of all sizes focus their marketing budget and resources where they’re most likely to get results.

It’s very important, before starting any direct marketing campaign, that you understand the different regulations governing each method of communication. The responsibility is yours to make sure you are compliant. Legitimate list brokers and managers should be able to confirm that the lists they are providing comply to the various rules and regulations. If you are uncertain, do not hesitate to ask.