Viral Marketing Millionaires

“Free Word of Mouth” – The four words that everyone loves to hear uttered and see written. Four words that say, “There’s always room for more” and “let me share this with you, you matter to me!” Four words that have caused “Facebook” to now boast 350,000,000 users, and causes Microsoft to invest $240,000,000.00 into “Facebook” and cause “Facebook’s” value to be set at $15 billion! Four words that caused Twitter to be a household word in 9 months!

Can you say to the people you know, “it’s free; fun and can make you money”? Someone said similar words to you about “Facebook”; MySpace and Twitter. Will you tell everyone that you come into contact with, that something is free, fun, can save them money and make money for them and for you too?

Ok! For the sake of illustration, let’s say, you were the 1,000th person that joined “Facebook” and that “Facebook” was putting $1.00 into a daily pool for each of the 350,000,000 daily users; and that because you are the 1,000th person of 350,000,000 users; you will get.0042% of the $1.00 that is paid to the 349,999,000 that signed up for “Facebook” after you. So, let’s see $1.00 x 349,999,000 user = $349,999,000 x.0042 = $1,469,995.80 that you would receive per month if “Facebook” made a daily pool of money to be paid back to the user. By, “word of mouth”. Well “Facebook” does not!!!

Listen up, there are two Companies that are just staring out; both are “free” to join; fun; is moved by “word of mouth” and allow the users to be eligible to earn a percentage of the daily revenue generated by the Companies.

Direct Marketing

A great number has been said about direct marketing. Both advantages and disadvantages of this kind of marketing are laid out in several books or references so that people are educated. Regardless of what books or references say, one thing is very clear. Direct marketing is here to stay.

So what is the fuss all about with this kind of marketing? A lot of people already knew that this kind of strategy has existed for many years. Looking closely at its history one must fathom that this already exists for a very long time. With the prolonged existence of this kind of strategy, it serves as a testament of its success.

One of the benefits of using this kind of technique is that it can be measured statistically. Success rate can easily be quantified and that is a big help to gauge things and can aid in decision making. With this kind of data available, it would be easy to forecast and plot the next strategy so that marketing objectives will be achieved.

There are a lot of channels that this strategy could work. Direct mail, telemarketing, electronic mail and couponing are some of the channels that this strategy is being implemented. With direct mail marketing, letters are sent out via postal service to promote and do business. For telemarketing, either outbound or inbound calls are done as long as a product or services are being transacted. While for electronic mail or email as widely known, it is where the internet is used rather than the regular postal service. Couponing use coupons to advertise or promote products and service.

Of all the channels mentioned, a lot of marketers would say that email is the easiest and the most cost effective way to do. Email for one is very cheap to make. A lot of people uses email or have email access and that population of email users is too tempting to resist. The use of email is easy because with the technology nowadays almost everything is user friendly.

The only drawback that perhaps you can think of using email for marketing is the proliferation of spam emails. Spam emails are also known as junk mails which mean that these emails are being sent to many people with the same content. People are tired and weary of these kinds of mails and so most of the time they just delete it directly or put it to folders tagged as spam mails and not read it. This strategy is somewhat ineffective and only a low success rate would result on this strategy. To solve this problem, one must make an email that is personalized so that it won’t be tagged as spam mail. With this solution, the recipient will be more likely to have interest and read the email.

With all the things mentioned, it is likely to solidify the statement that direct marketing will be here for a long while. It is true that it is no longer the way it was used to be because of several channel emerged due to advancement of technology but it is still the same marketing concept.

Don’t get your fingers burnt: preventative maintenance for fire safety systems

If the recent fire at South Africa’s parliament building has taught the preventative maintenance industry anything, it’s that you can never take the risk of skipping a maintenance job. The day the fire broke out, the sprinklers weren’t activated, and the fire alarm system didn’t work. If the building’s fire safety system had been working, the local fire department would have been alerted sooner to control the fire.

It’s a cautionary tale for all preventative maintenance companies, one that illustrates why your customers’ fire safety systems should always be ready for an emergency. If your company is responsible for fire safety system maintenance and there’s a fire, your client could hold you liable. To reduce the risk of fires and fire damage, you need to stay on top of your preventative maintenance jobs.

We’ve identified some of the benefits of regular fire safety system maintenance for your customers and created an action plan your business can use to manage preventative maintenance jobs successfully.

Keep your customers’ assets and employees safe

A working fire safety system is crucial to keep your customers’ assets and employees safe. Accidents often happen when you least expect it, so your clients can’t go a day without a functioning system. A fire that’s out of control could have profound implications for your customers. Besides the potential damage to their buildings and assets, their employees may get injured. If they have to pay compensation for occupational injuries, they may hold you responsible. To avoid this, check fire safety systems regularly to make sure they’re always working.

Increase the lifespan of their assets

Regular fire safety system maintenance can increase the lifespan of your customers’ assets, protecting them from irreparable damage. With a working fire safety system in place, you can reduce the risk of damage to their office equipment and the need for them to replace assets. The system will alert the local fire department quickly, and there’ll be a better chance for you to protect their assets. It’s also crucial for your technicians to keep an accurate record of the maintenance done for clients to ensure that a thorough check is done every time.

Good for customer productivity

If there’s a fire and a customer’s safety system isn’t working, their assets may be destroyed or damaged. If this happens, there may be a loss of productivity, as their employees won’t be able to work until the building has been cleared and equipment has been replaced. If you provide an excellent preventative maintenance service, you can reduce unnecessary downtime for your customers and guarantee customer loyalty and retention.

Be prepared with a preventative maintenance plan

Keep your customers happy and make sure every fire safety system you maintain is in working condition all year round with a comprehensive preventative maintenance plan. The most effective way to implement a maintenance plan is with Preventative Maintenance Software. You can create and schedule recurring maintenance jobs and keep a record of asset maintenance to ensure every fire safety system you’re responsible for is in working order.