Why Getting New Leads Is The Most Important Part Of Marketing

What area of your business are you putting all of your focus on? If you said “getting more new customers”, then you are half-way there. A better answer would be “getting more new leads to put into my marketing process”. There’s a strong difference between the two, but we’re going to focus on getting prospects and leads into the marketing process.

The hardest part about marketing is that it’s tough to get a lead. To get about at least 100 offline leads per month, you would have to run a full page ad in a magazine or run a display ad for a long time. Accompany this by the fact that you’re probably not a master copywriter, and you could have a problem on your hands.

If you have the money, I would say invest about $10,000 to hire a master copywriter to write your ads and direct mail pieces. These copywriters are skilled in the area of understanding your niche, what it is that your prospects are looking for- and then creating a pitch that seems like the ultimate solution to their problem.

But if you don’t want to hire a copywriter, you can do it yourself. The first place to start is with a swipe file. A “swipe file” is simply a collection of winning ads and sales letters that you can look over whenever you need copywriting ideas. If I were you, I would start here and hand write all of the sales letters in your swipe file.

This will give you a good indication of what the copywriter was thinking, and their impressions will more than likely be your impressions, and you can use this frame of mind when developing your ads and sales letters.

Once you’ve written your first ad and direct mail sales letter, it’s time to put them into action. Run it in your newspaper, yellow pages, internet, or even a magazine to see how well the marketing piece is doing for you. Don’t promote yourself or your services – stay focused on the main issue that your prospects are facing in their lives right now.

Once you’ve discovered what it is that your prospects are desperate for, culminate your efforts into leading them to a phone number to call or a website where they can enter their contact details.

You want to run your ad all over the place (especially if it’s working) so that you can get a large pool of prospects and customers. You should be excited about this, because a large pool of prospects are the group of people who will spend money with you when they’re ready to make a purchasing decision.

You see a constant stream of new prospects will keep your business alive and thriving – and I’m sure this is what you’re looking for. Nothing happens until you get a lead – so remember that. If you want to see your business thrive and is alive and kicking, generate a lead first, and then follow up on them for more information.

Good luck with making your lead generation efforts work for you.

Direct Mail For Fundraising

In order to use direct mail for fund-raising purposes, you need to understand the concept of both fund-raising and mail. In simple terms fund-raising means raising money for a particular cause or project. For many non profit organizations in existence today, fund-raising is a substantial way of raising money for their cause. This cause can be varied and can range from helping religious groups to assisting political organizations. Some non profits groups also organize events to raise money in order to support various humanitarian causes and social issues.

Now that we have the basic understanding of fund-raising, let us see what direct mail is all about. It is the most common means of direct marketing. It helps in reaching out to a large number of people quickly. The concept of using this technique for fund raising is many centuries old. Example of such work can be found as early as the 12th century in countries like Great Britain and Japan. In countries like the United States, the practice of mail for fund-raising started after the Second World War. This was the time when charitable organizations throughout the US were looking for options to increase their fund-raising supporters.

Once computers came into being, the use of direct mail for fund-raising took immense proportions in the United States. Prior to the advent of computers, the fund-raising groups had to maintain the details of their members and donors manually. This made the entire task very tedious and time consuming. The computer came as a boon to these organizations since they could now maintain all the records on the computer. It also became easy to update and add new details which before computers, was a Herculean task.

The growth of non profit groups in the United States led to the growth in the concept of direct mail for fund-raising. Today, through this technique of fund-raising, any American can learn about the charities of his/her choice. The task of contributing towards their favorite charity group, today, is a piece of cake.

In today’s world, using direct mail for fund-raising is a concept that many non profit organizations throughout the world follow. It is the easiest and most convenient way to convey information to all their participants. This technique helps all types of organizations to reach out to people and gain new customers or members. It helps the organizations inform its existing customers about the up-coming fund-raising events. It also makes the task of reaching out to its members and asking them to upgrade their contributions easy. Although it costs little higher than other forms of communication, but Direct mail has become quite an effective and result-oriented technique which is widely used for fund-raising throughout the globe.

How Committed Are You In Your Network Marketing Business?

Not too long ago, me and my husband had a Zoom meeting with a business lady and her personal assistant from Johor Bahru, Malaysia.

The business lady’s name is Mrs. M.

The Zoom meeting was held because Mrs. M is very keen to explore the network marketing business I am in and she was looking for the right sponsor for her and her Personal Assistant (PA).

Here’s some background story about Mrs. M.

She is a successful business women. Previously, she has tried building a MLM / network marketing business and had quite a large network.

However, one thing was lacking from her previous MLM business. She didn’t get much guidance and support from her sponsor or team.

If you have never built a network marketing business before, know that one of the key factor to be successful is your team.

It does not matter if your business has the best product or the best marketing plan, if you joined a none-committed team, as the saying goes, “birds of a feather flock together”.

You will end up being frustrated and quit the business.

That was exactly what happened to Mrs. M.

For a time, she has kept away from any MLM business and focused on her conventional business.

What attracted her to the MLM company I partnered with was the company’s core product.

She has seen many people talking about it online and decided to purchase it from an online 3rd party platform just to try it.

She tried it and loved it!

That has sparked her interest in network marketing again and this time around, she started looking for a right sponsor and the right team to join.

That was how Mrs. M got connected with me and my husband and thus the Zoom meeting with her and her PA.

During the Zoom meeting, it was clear what Mrs. M wanted from a sponsor. She wanted someone that can guide and support her whilst building her network.

She wants a sponsor which is truly committed in the business.

How can you tell if your sponsor or your upline is committed in their business?

I thought about that question for a while because commitment in my own network marketing business has never been an issue.

I was committed in building my business from day one back in March 2018.

Back then, I was unemployed and money fast running out in my bank account.

I had no other option. I had to make it work.

I understand a lot of people may not be in that situation.

Signing up as a member costs less than RM100.

There is no risk because there is no capital investment required and the MLM business model in Malaysia has long been proven to work going back as far as 1976 when Amway Malaysia was established.

That is a +40 years track record in Malaysia and the company is still going strong! I am not with Amway by the way.

Because it doesn’t cost a lot of money to get started and there is no capital investment required, many people treated their MLM business like a hobby.

They only do it when they feel like doing it… alas, they are not truly committed in the business.

When you treat the business like a hobby, you will get hobby income.

A true measure of our commitment in our network marketing business is when my husband quit his corporate job with a public listed company in Malaysia and went full time in our business at the end of 2019.

In short, me and my husband have burnt our ships.

In 334 BC, Alexander led a fleet of Greek and Macedonian ships across the Dardanelles Straits and into Asia Minor.

When he reached the shore, Alexander ordered his men to burn the ships. He told his men, “We will either return home in Persian ships or we will die here.”

My network marketing business is now my full time career. It is me and my husband’s only source of income for our family.

There is no turning back for us therefore, we are fully committed to grow our business and also help our business associates to grow their business.

In closing, Mrs. M and her PA have joined our team and we are looking forward to helping them grow their business.