Using Direct Mail to Boost Dental Marketing

There are many dental marketing strategies that web marketers can use but the more important concern is whether which strategies are more efficient and promises better publicity and turnover potential. In this case, it is important to highlight the use of direct mail. Of all the marketing strategies tried and tested, direct mail is one of the most efficient ones.

There are several reasons why direct mail qualifies as a very good marketing tool today. Firstly, it is very personalized. You can customize the content of the mail to make sure it can speak directly to the recipient. Further, it is also very targeted and relevant. You can choose who to send to or send the mail.

Direct mail makes use of variable data and focuses on the employment of one-to-one marketing. These are some of the best ways to target your ideal market or demographic. What is even better is that it only takes little time and requires very little cost. For a social marketing campaign, this is one of the most efficient and practical methods.

It is very important to realize that not every person uses social media sites or there are in fact a considerable number of people who are not as active as others thought to be. For example, dental services are targeted to those willing to spend money when it comes to their oral health. The segment mainly using social media are younger adults who are more concentrated on other priorities. Usually, it is those in the higher age demographic who focus on oral health.

Social media websites are good tools to use but they are not the only available marketing tools. Remember that the market dental practice can cater to extends beyond the scope of social media. You have to always think of other ways to reach as many potential clients as possible and direct mail is one of those.

If you are a practicing dentist then it only means that you already spent a significant amount of time specializing and honing your skills to provide the best dental services. Nonetheless, it is also important to note that dentistry is a completely different field from marketing so it is important to either choose someone to do the dental marketing for you or personally learn the ropes of doing so.

Dental marketing needs a good advertising or campaign idea. This idea should consider the needs of both the practitioner and the target market. When trying to brainstorm, there are several things you should take into account to make sure that advertising campaign is all encompassing.

Initially, you should always keep in mind that the goal of the marketing campaign is to gain new patients. Try to see whether or not the campaign can get people interested. While there may be a handful of loyal customers, still, attracting new ones can keep the business going in the long run. This is also a way to potentially broaden or increase the number of your loyal fan base.

Another important thing to consider is to determine whether patients will have more loyalty towards your brand of dentistry through recall and retention. A good marketing idea for dental services is the kind that makes patients associate or remember you if they ever come across an idea even only remotely related to oral health care.

Lastly, a good marketing strategy for dental practice is to encourage referrals. Some ideas may include giving patients discounts if they can refer other people. Others include giveaways or additional dental services. The main aim should be to increase customer satisfaction and encourage exposure for your dental practice. It may be tricky at first but once you get the hang of it, it definitely brings in worthwhile rewards.

Five Biggest Marketing Design Mistakes

The job of marketers is to get the company sales message to the right people and to make it as easy as possible for those people to read, understand and act on the message.

The language used in the marketing communication is very important. It should focus on the benefits a product or service brings to the user and those benefits should be clearly presented in headlines and subheads, then supported by compelling bullets and body copy. Finally, there should be a strong call to action that clearly tells the prospective customer why they should respond now and how to respond — visit a location, call, fax, download educational content or any other option.

How that copy is presented visually, however, also has impact on whether or not it is read.

To eliminate as many barriers as possible to getting your message read and acted upon, follow these five TESTED design rules:

Never reverse body copy (online or off) out of a dark background. It reduces readability by over 30%. Web pages, ads, fliers or mailers with all-black backgrounds and light copy are the worst. Reversed headlines are OK, but not body copy. Dark type against a light or white background is the most readable.
Never treat copy as purely a design element. Words laid out in a cute shape or design manner are unreadable. Yes, you want your design to reflect your business brand and style, but the purpose of marketing design is to make the message as inviting and readable as possible.
Use pictures whenever possible. Pictures of people are the best. Using people on your online or offline marketing materials makes your business look human and add a level of comfort to those thinking about responding to your offer. A visual that directly supports what you are saying makes your message stronger.
Keep lines of text short from left to right. The eye moving across a computer screen or printed page from left to right can easily lose its place. The harder you make people work to read your message, the faster those people will stop reading and move on. In fact, in email, experts say the rule is to put no more than 70 characters, including spaces, on a single line.
Don’t hide your call to action. Presenting links online is pretty easy. But if you want a response to your printed material – letters, fliers, sales sheets, and brochures – make your call to action prominent and clear. Prospects need to see the 800 numbers, URLs and/or email address or street address quickly and clearly so that they know instantly what you want them to do.

How To Become Successful Through Affiliate Marketing

Affiliate Marketing is very profitable for those who know what they are doing. This particular area of Internet Marketing is always expanding with new products and services that can be sold easily to new clients or marketed directly to your email lists. Below you will find some tips and tricks that might help you enjoy success as an Affiliate Marketer.

  • Write a newsletter. Ensure that it is written well so that it will immediately capture the readers attention. This will increase the chances that the visitor to your site will want to join your email list.
  • Write an e-book on the aspects of your market niche and post to document-sharing sites. This helps highlight your expertise and attract those that are searching for information that is similar to the content on your website. Do not forget to incorporate your site through your content.
  • One of the most important qualities of affiliate marketing is that the information on your website must be up-to-date and relevant. Good affiliate programs will provide you with new marketing material, resources and advertisements that are more user-friendly and appealing to users.
  • Don’t count on just a few affiliate products to provide you with an ongoing source of steady income. It is a good idea to start with one or two products that resonate with you or that you are passionate about and once you begin to see results, start growing by adding new programs or products to promote from various places like Clickbank or Commission Junction. A varied foundation of affiliates will prevent you from losing money in the event you choose to stop promoting a specific product or the program you are promoting no longer exists.
  • Only market as many affiliate products as you are comfortable managing
  • Another great tip is to create a hard deadline for your customers to buy certain affiliate products. If your visitors see there is a purchasing deadline, it may give them a push to purchase it. This extra push can be a terrific way to increase the volume of sales.
  • Making your content of your website readable can boost profits in a big way, by making it easier for anyone to read your site. This is even more vital if you are dealing with older individuals.
  • Make sure that your reviews are as specific and detailed as possible to give reader the information they need to make a purchase.
  • You should always be honest with your business dealings with affiliate internet marketing. Your potential customers will feel better and be more prone to click your links when you inform them the reason why you like to include affiliate marketing.

Contrary to popular opinion, affiliate marketing can be a simple process. There is work that has to be put in, but your website will certainly benefit from it, as a result. Consider which of the tips you find to be the most helpful as you develop a coherent approach to affiliate marketing.