What is MLM? MLM Or Network Marketing Explained

What is MLM/Network Marketing?

BusinessDictionary.com defines Multi-Level Marketing as a direct selling method in which independent agents serve as distributors of goods and services, and are encouraged to build and manage their own sales force by recruiting and training other independent agents. In this method, commission is earned on the agent’s own sales revenue, as well as on the sales revenue of the salesforce recruited by the agent and his or her recruits (called downline).

That’s great but lets break it down and spell it out.

The Basics

In every MLM there are what I call the Basics, these basics are the Products, the Company, the System, and the Plan. To gain a solid understanding of MLM you must understand each of these basics. Like everything in business it all starts with a Product.

The Product

The object of every business throughout the world is to sell products. Now, I use products in a loose way to mean tangible or intangible goods as well as services. Really, products are anything that can be sold by one and obtained by another.

So MLM begins with a Product that someone realizes has value and desires to sell to others. That person realizes the need to begin a company who’s task it will be to continue to produce and distribute this valuable product.

The Company

Once a company is formed, it must develop the production of this product. Whether the product is Information, Juices, Vitamins, Travel, Consumables, etc. it is the task of the company to create a brand and begin the production of this product. Production is underway and a brand has been setup now a company must determine the method of distribution. They have to figure out how to move the product.

There are a couple of systems to move products. Most of us are familiar with Retailing, that is the stores we shop at and buy the product from the shelf. Some are familiar with Direct Sales, this is the door to door sales man. I remember my parents buying Encyclopedia’s and Vacuums from Direct Sales people when I was a kid. Another system is MLM.

The System

Here is the heart of MLM. MLM is truly a system to move the product from the Company to the Consumer. It is based around the notion that people will buy from a person over a corporate entity. Different MLM’s work differently however the basics of the the system work like this:

A person is enlisted/sponsored as a distributor or independent agent (or whatever the company calls them.) The agent then is able to buy the product wholesale and then sell it retail. This is one source of income for the agent. These independent agents are also able to sponsor other independent agents to create a network or downline of other agents.

Most MLM’s will pay the sponsor a percentage of their downline’s sales. This is another source of income. Most MLM’s also include a Plan or a business opportunity through recruiting a sales team. This Plan is often what MLM focuses on as a huge source of income.

The Plan

The Plan is the business opportunity side of the an MLM. This involves the benefits of recruiting others into your downline to create that powerful sales force that is moving the product. Most MLM’s offer at least one financial bonus for recruiting other independent agents and achieving different levels of success. It should be mentioned that any solid MLM will measure success via Sales Volume.

The Plan is often times why people confuse MLM with Pyramid Schemes. A pyramid scheme though is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, often without any product or service being delivered. However as we explained above the purpose of enrolling other distributors is to increase the distribution of the product.

Each Plan will be different with various forms of compensation. All should include compensation from the sale of the product and as well as some form of compensation for sponsoring other distributors. Remember though that if you find an MLM based on recruiting others with an undefined product you should be leery. Because all solid MLM systems and plans know that the Product must Move or Nobody will get Paid.

Summary

Multi-Level Marketing in the end is a system used to distribute products from a company to a consumer through an independent agent. It offers an opportunity for anyone to become their own business owner and create wealth beyond their wildest dreams. This system, while often times looked down upon, has created more millionaires than any other industry. While I will never say that MLM is easy, it is a journey well worth traveling.

If you are already involved in an MLM business and are struggling to make it work. Let me tell you that I’ve personally tried the old fashioned outdated methods that so many uplines teach and realized that they did not work for me in the modern market. I realized that I needed a different way, a modern way.

It was then that I discovered the Exact Formula used by modern day 7-Figure Industry Leaders. Using this Formula I have been able harness the power of modern technology to put my MLM on Cruise Control. Never again will I pay for leads, cold call prospects, or have to sell my business.

Learn more about MLM and the Exact Formula other modern day Top earners use by visiting my more thorough explanation of MLM [http://www.cruisecontrol4mlm.com/articles/mlm-explained--simplified-8023/?c=30910].

From the Desk of Joshua Yearout, Network & Internet Marketing Coach

Joshua Yearout is a leader in the Network & Internet Marketing Industry. His path to the Top included, studying for Priesthood, Bartending, Developing Businesses, then obtaining True Freedom through MLM. Currently working Full-Time as a Network & Internet Marketing Coach his goals include living life to the full and helping as many other people achieve the same reality.

5 Tips To Consider When Setting Up a Dental Marketing Plan

Dental marketing can be a challenge at first for those who are trying to incorporate the most modern marketing techniques into a practice, especially when most dentists do not have any marketing backgrounds.

Here are 5 tips to consider when incorporating and investing money into a dental marketing plan:

1. Do NOT do what everyone else is doing.

In my consulting meetings with dentists, I ask the team to write down 3 things that you do differently than every other practice, and it turns out that everybody is writing down the same things.

You need to be different and address areas of the market where nobody else is investing, so keep that in mind when spending on marketing.

2. Generic website and SEO companies may not always be the solution.

Many SEO and website design companies are charging and arm and a leg to get dental offices to invest in their services. And then they just use a standard template, with similar pictures as other offices, utilizing the same SEO standards as every other practice in your area.

Everyone can not be #1 on Google for the same search term, so you have to be realistic in your expectations to get traffic from the SEO companies.

3. Just because you rank #1 in certain SEO terms, it doesn’t mean that people are searching for that.

For instance, if your SEO company says that you rank #1 for the term “Seattle Dental Office,” and you check with the search results and find that less than 100 people per month are searching for that term, it might not be a good term to rank for.

The key is to rank high for terms that people are actually searching for, so make sure you check to see a print out list of which are the highest searched terms for the service that you provide.

4. Social media marketing can work, but can be costly if done improperly.

Facebook ads are great, but you need to set limits for your spending and make sure you see the return on investment.

5. Direct mail is NOT dead, despite what the SEO companies tell you.

Yes, most people are online right now, but make sure you get multiple opinions on a dental marketing plan before you dive in and invest.

You should also consider not putting all your eggs into 1 basket – if you invest in online dental marketing, also make sure you spend some money on direct mail pieces.

Things like postcards, hand-written envelopes, and special “out-of-the-ordinary” packaging works best and has a great response and return on investment!

Viral Marketing Millionaires

“Free Word of Mouth” – The four words that everyone loves to hear uttered and see written. Four words that say, “There’s always room for more” and “let me share this with you, you matter to me!” Four words that have caused “Facebook” to now boast 350,000,000 users, and causes Microsoft to invest $240,000,000.00 into “Facebook” and cause “Facebook’s” value to be set at $15 billion! Four words that caused Twitter to be a household word in 9 months!

Can you say to the people you know, “it’s free; fun and can make you money”? Someone said similar words to you about “Facebook”; MySpace and Twitter. Will you tell everyone that you come into contact with, that something is free, fun, can save them money and make money for them and for you too?

Ok! For the sake of illustration, let’s say, you were the 1,000th person that joined “Facebook” and that “Facebook” was putting $1.00 into a daily pool for each of the 350,000,000 daily users; and that because you are the 1,000th person of 350,000,000 users; you will get.0042% of the $1.00 that is paid to the 349,999,000 that signed up for “Facebook” after you. So, let’s see $1.00 x 349,999,000 user = $349,999,000 x.0042 = $1,469,995.80 that you would receive per month if “Facebook” made a daily pool of money to be paid back to the user. By, “word of mouth”. Well “Facebook” does not!!!

Listen up, there are two Companies that are just staring out; both are “free” to join; fun; is moved by “word of mouth” and allow the users to be eligible to earn a percentage of the daily revenue generated by the Companies.